Ambalažni materijali u okolišu

undergraduate thesis

• Title (english): Packaging materials in the environment
• Author: Lana Blagus
• Mentor: Anita Ptiček Siročić (mentor)
• Committee member: Sanja Kovač (predsjednik povjerenstva)
• Committee member: Anita Ptiček Siročić (član povjerenstva)
• Committee member: Nikola Sakač (član povjerenstva)
• Granter: University of Zagreb; Faculty of Geotechnical Engineering; Varaždin
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Interdisciplinary Technical Sciences; Environmental Engineering

Abstract

Ambalaža je sastavni aspekt modernog svijeta koji pokreću potrošači, nije samo
spremnik, već višestruki alat koji štiti proizvode, promovira robne marke i utječe na
okoliš. Primarna uloga ambalaže je zaštita proizvoda tijekom transporta i skladištenja.
Ambalaža štiti proizvode od fizičkog oštećenja, kontaminacije i propadanja,
osiguravajući da potrošači dobiju robu u predviđenom stanju. Bez pakiranja roba bi bila
osjetljiva na vanjske čimbenike, što bi dovelo do rasipanja i ekonomskih gubitaka.
Štoviše, ambalaža služi kao snažan marketinški alat. Govori nam bitne informacije o
proizvodu, poput njegovih sastojaka, uputa za uporabu i nutritivne vrijednosti. Privlačni
dizajni i elementi marke također čine da se proizvodi ističu na policama trgovina, utječući
na odluke potrošača o kupnji. Dobro dizajnirana ambalaža može uspostaviti
prepoznatljivost marke i lojalnost, što u konačnici pridonosi uspjehu tvrtke. Međutim,
utjecaj ambalaže na okoliš ne može se zanemariti. Materijali za pakiranje su raznoliki, u
rasponu od tradicionalnih opcija poput kartona, stakla i plastike do inovativnih alternativa
poput biorazgradive plastike, kartona i održivih materijala poput bambusa i konoplje.
Odabir materijala za pakiranje značajno utječe na zaštitu proizvoda, utječe na okoliš.
Pretjerana uporaba bionerazgradivih materijala pridonosi onečišćenju i odlaganju otpada.
Stoga postoji sve veća zainteresiranost javnosti prema održivim rješenjima za pakiranje,
kao što su materijali koji se mogu reciklirati i koji su biorazgradivi, kako bi se smanjio
utjecaj na okoliš.

Abstract (english)

Packaging is an integral aspect of our modern consumer-driven world, it is not just a
container, but a multifaceted tool that protects products, promotes brands and impacts the
environment. The primary role of packaging is to protect the product during transport and
storage. It protects them from physical damage, contamination and deterioration, ensuring
that consumers receive the goods in the intended condition. Without packaging, the goods
would be vulnerable to external factors, which would lead to wastage and economic
losses. Moreover, packaging serves as a powerful marketing tool. It communicates
essential information about the product, such as its ingredients, instructions for use and
nutritional value. Attractive designs and brand elements also make products stand out on
store shelves, influencing consumer purchasing decisions. Well-designed packaging can
establish brand recognition and loyalty, which ultimately contributes to a company's
success. However, the impact of packaging on the environment cannot be ignored.
Packaging materials are diverse, ranging from traditional options such as cardboard, glass
and plastic to innovative alternatives such as biodegradable plastic, cardboard and
sustainable materials such as bamboo and hemp. The choice of packaging material
significantly affects product protection, environmental impact and consumer appeal in
today's market. Excessive use of non-biodegradable materials contributes to pollution and
waste disposal. Therefore, there is a growing movement towards sustainable packaging
solutions, such as recyclable and biodegradable materials, to reduce environmental
impact.

• Keywords: ambalažni materijal; okoliš; onečišćenje; biorazgradivost
• Keywords (english): packaging; environment; pollution; biodegradability
• Language: croatian
• URN:NBN: urn:nbn:hr:130:547245
• Study programme: Title: Environmental Engineering; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka inženjerstva okoliša (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka inženjerstva okoliša)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-11-13 10:18:01